A good advertisement is memorable, and people tend to buy what they can remember. Additionally, when people like the mix of the visuals, music, action, dialog and sounds in your commercial, they will associate it with a certain personality that your commercial conveys. This is where the power of branding lies. You have the power to convey whatever personality you want to your viewers, and present your brand as you would like it to appear in the eyes of your viewers. You can do this when you’re building your brand up from the ground, or when you’re trying to reinvent your brand and breathe fresh life into it.
Commercial Advertising and Credibility
When potential customers see your televisioncommercials, they assume your business is well-established and a nationally reputable company. After all, why else would you want to advertise? This is because television advertising is traditionally expensive. Viewers have the impression that a business that can afford a television commercial must have a substantial advertising budget, and must, therefore, be highly credible.