Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers.
A brand ambassador is someone who embodies the brand he or she is endorsing. They provide credible, trustworthy promotion and visibility to a brand. A brand ambassador is someone who does this for your company, and they are gold to your company.
People like to buy from people. Although organizations traditionally brand themselves through logos and symbols, social media offers an opportunity to do more. Ambassadors are emotionally engaged with your company’s brand promise and they espouse the brand value you promise to deliver to your customer, it is in the very fabric of their personalities to want to share information, solve problems and help others.