As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Kolkata or other metro cities. But, recall of those ads is almost zero. So, doing it the right way it imperative, or it is simply a waste.

People are in varying moods during the day, you can call them, MODAL AUDIENCE rather than Target Audience. Targeting them at the right TIME and PLACE, at the right ENVIRONMENT, with apt CONTENT & CREATIVE is what we do to grab their ATTENTION.

Advantages of Outdoor Advertising

• Ability to create awareness
• Efficiency
• Effectiveness
  • Outdoor advertising can have a significant effect on sales, particularly when combined with a promotion.
  • 35% of consumers surveyed said they had called a phone number they saw on an out-of-home ad.